Story research can feel like a rabbit hole. We begin digging into a topic and find lists of interesting angles and avenues. Or perhaps the story starts in a specific place, but when spending time with characters, it unravels and pulls us into a world we never knew.

Without access there’d be no story, for any journalism. And with personal projects you’re the one who’s got to find a way in.

The foundation of a blossoming career as a documentary freelancer is unique personal work, an exciting aesthetic, and a watertight portfolio. Evolving one’s style is a journey that happens gradually over time, and nailing your website is a fairly straightforward process. But offering fresh narrative angles through which to view your work will help you standout in a busy marketplace.

The sale of work depends on narrative framing. Are you offering something that no one else has?